The Marine Stewardship Council is an independent, global, non profit organization set up to find solutions to overfishing. Look for this label (above) or go to the following website http://eng.msc.org/ and click on - where buy - to find a list of stores and brands that have the "MSC Blue Label". You'll be surprised to know that not only does Whole Foods stock these products but so does Safeway, Target, and others.
We all need to support fishing practices that ensure the ecological health of the ocean and the abundance of marine life. By simply buying seafood with this label you are sending a big message and it's one step towards helping our oceans survive.